Organizing Your Social Media Strategy: How a Content Calendar Can Take You to the Next Level
Jennifer McCue Jennifer McCue

Organizing Your Social Media Strategy: How a Content Calendar Can Take You to the Next Level

Social media has become an important part of advertising for businesses. To effectively reach and engage with your target audience, it's essential to consistently post on your social media channels. However, constantly coming up with engaging content on a whim can be very overwhelming. This is where scheduling social media content comes in. By planning and scheduling your social media posts in advance, you can save time, stay organized, and ensure that your content is posted consistently and at optimal times. In this blog post, tips will be provided for getting started on scheduling social media content.

Read More
Unleash Your Creative Potential With The Help of These 5 Instagram Design Accounts
Jennifer McCue Jennifer McCue

Unleash Your Creative Potential With The Help of These 5 Instagram Design Accounts

Stuck in a creative rut? The automatic solution would be to look at what other people are doing. Aside from going on specific platforms for designers to find ideas, like Dribble or Pinterest, sometimes it helps to look into creators on more general platforms, such as Instagram. Luckily, I have already looked into some for you. Here are 5 of my top Instagram accounts that I turn to for design inspiration.

Read More
Adobe Firefly Community Event: Example of Why Designers Must Connect More Often
Jennifer McCue Jennifer McCue

Adobe Firefly Community Event: Example of Why Designers Must Connect More Often

Community events are one of the main strategies that companies use to not only advertise their products, but to get their target audience in one single room. Not only are these types of events beneficial for the businesses holding them, but they are beneficial for the consumers looking to build relationships with others. Adobe’s recent community event is a great example of a design community event.

Read More
The Ultimate Social Media Survival Guide: 3 Common Mistakes to Avoid
Jennifer McCue Jennifer McCue

The Ultimate Social Media Survival Guide: 3 Common Mistakes to Avoid

Whether you are posting for yourself or for a brand that you represent, it is important that you have a voice. However, what is more important is how you use that voice, and if you use it in the correct ways. If you don’t keep an eye out for these common mistakes below and try to avoid them, your brand will not be as successful.

Read More
Calling All Emilys: A Global Promotional Campaign That Took the Internet by Storm
Jennifer McCue Jennifer McCue

Calling All Emilys: A Global Promotional Campaign That Took the Internet by Storm

Social media campaigns have been used for promotion, spreading awareness about social causes, and entertaining their audiences. Some campaigns have gone above and beyond traditional advertising and have achieved remarkable success, capturing the attention of millions of people worldwide by collaborating with other entities.

Duolingo’s recent collaboration with the Netflix series, “Emily in Paris” has done exactly that. We will take a closer look at how this promotional campaign has made an amazing and memorable impact.

Read More